Buy & Own A Car
Buy & Own A Car
Embedded Files
Client: Commonwealth Bank
When: 2025
Role: Copywriter (& Composer...?)
The CommBank app - the car dealership that comes to you.
My first creative job at M+C Saatchi was for CommBank - launching a new app feature that helps you search, compare and finance cars from your phone.
The idea? If you can buy a car anywhere, then the dealership is technically coming to you.
Cue the wavy yellow man - flapping on a field, at a bus stop, and in an office in our hero TVC like a balloon with an agenda.
It was exactly the kind of work I’d hoped to do in my first three months as a copywriter.
It was a classic retail campaign to introduce a new app feature. Here's the hero TVC.
But I'm proudest of the radio ad - I composed and wrote it.
The idea? Every car dealership has a cringey jingle.
What would the writer’s room sound like for the composers doing the CommBank app jingle?
See the process here.
This is the first run of the melody.
This is the first time I added piano.
This is when I rewrote the melody.
And this is the final ad.
Team
Team
Xavier Lynch
Creative
Max Dawson
Creative
Codee Macdonald
Senior Creative
Gotham Pillai
Senior Creative
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